Tool for market decision making through the analysis of human behaviour - Banco de Patentes
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Tool for market decision making through the analysis of human behaviour
Tool for market decision making through the analysis of human behaviour
Universitat de València has designed a new tool to help companies to understand, predict and quantify the behavior of consumers and employees, known as LINEEX (Experimental Economics Laboratory). LINEEX has been successfully applied in multiple areas, such as marketing studies of new consumption products, investment decision making, consumer on-line behavior, or human resources predictions.
INDUSTRIAL PROPERTY RIGHTS
The methodology is protected by intellectual property rights that apply to software.
FURTHER INFORMATION
Innovative product: Custom Consumer Goods